This column has always celebrated and championed the unique beauty of older women. And now it seems the big cosmetics companies are following suit.
As this world-exclusive picture shows, 69-year-old Dame Helen Mirren can today be revealed in this column as the newest face of L’Oreal.
It is the first time she has put her name to a range of beauty products and I think the decision is inspired. She looks amazing – the make-up is natural, her hair has plenty of volume and, best of all, these pictures don’t look as if they have been airbrushed.
As you would expect, she is characteristically modest about her new role. ‘I am not gorgeous and I never was, but I was always OK looking and I’m keen to stay that way,’ she says.
‘I have always loved the L’Oreal Paris brand, and I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!’
Helen is the perfect poster girl for a new breed of older women, showing it is possible to maintain looks, vitality and energy levels whatever your age.
Even better, she doesn’t seem to take herself too seriously and it’s this trait that will endear her to the legions of sixtysomething women who – as I know from the hundreds of readers who email me every week – aspire to simply look their best, but without going over the top.
Earlier this year, Helen said: ‘I don’t really know what a beauty routine is. But I love beauty products, and I’m always trying new ones. I wear make-up every day.
‘I love putting it on, and I get really into it: a little bit of this here, a little bit of that there – but then I stand back and look in the mirror and it’s awful! It’s absolutely true that, as you get older, you have to wear less and less make-up.’
Despite her Hollywood fame, she still likes a bargain buy and is a great believer in drugstore products, saying: ‘You don’t have to spend a lot of money to get quality stuff nowadays.’
With Ender’s Game director Gavin Hood and a cast that includes, Helen Mirren, Aaron Paul, Alan Rickman, Barkhad Abdi and Iain Glen busy shooting in South Africa, we’re happy to bring you the first, exclusive imagery from drone drama Eye In The Sky.
Movies > Eye In The Sky > Promotional Stills
Best Movie Italy had an excerpt with Helen for Hundred Foot Journey.
Magazines & Scans > Scans From 2014 > Best Movie – October 10, 2014
Helen was such beautiful at Deauville American Film Festival to promote The Hundred Foot Journey with a photocall and a premiere.
Public Appereances > Events From 2014 > 40th Deauville American Film Festival: ‘The Hundred Foot Journey’ Photocall
Public Appereances > Events From 2014 > 40th Deauville American Film Festival: “The Hundred Foot Journey” Premiere
Today the site turn 3! It seemed yesterday that I started this marvellous project. I still remember the time I talked to my friends years ago how much I respect and love Mrs. Mirren. I take this little moment to thank Helen for her marvellous person and her career choices, I thank all of you too for being always so supportive and caring of this site and visiting. Thanks for sharing this joy with me!
HAPPY BIRTHDAY MIRROR ON MIRREN!!!
I’ve added to the gallery HQ photos of Helen at the London Screening of The Hundred Foot Journey. Enjoy them!
Public Appereances > Events From 2014 > “The Hundred Foot Journey” London Screening